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Press Release
No. 001/2013

The Miele S8 UniQ Vacuum
The ultimate in style, sophistication and power

Princeton, NJ – January 16, 2013 – Designed to embody the ultimate in refinement, the new Miele UniQ Canister Vacuum is the flagship of the S8 line. The UniQ seamlessly merges style and sophistication with iconic Miele performance and innovation. As only Miele can, the S8 UniQ combines exquisite design, groundbreaking innovation and a legacy of leadership in performance to provide the ultimate in cleaning. Deemed the ‘Pinnacle of Performance and Convenience’, the UniQ sets the standard for premium vacuum cleaners.

“It’s the details that truly set the UniQ apart,” said Inga Wirth, Product Manager for Miele.  “Much of the inspiration for its design is derived from luxury German automobiles, including its shape and metallic finish to the LED lighting. We wanted to demonstrate a level of sophistication and ease of use that has never been seen before in the floorcare industry.”

Strategically placed Underbody Lights on the vacuum’s canister make the vacuum appear to hover over the floor surface while also illuminating the path of the UniQ to improve ease of use in dark spaces and assist with easy storage. The Deluxe Comfort Grip Handle provides complete control of the vacuum right at your fingertips. A velvet clad interior of the accessory compartment is both luxurious and functional and provides a lush place for the machine’s integrated accessories.

For discerning customers, the UniQ is as chic and stylish as it is powerful. Like complementary models in the S8 line, the UniQ is built with the most effective vacuum filtration system on the market today.

Combining a standard HEPA filter with Miele’s patented AirClean FilterBag™ and Sealed System®, which retains more than 99.9% of fine dust and dirt particles, the S8 offers superb cleaning results and improves indoor air quality – safeguarding the air we breathe, beautifully.

As the flagship model, the Miele S8 UniQ is complete with a number of stylish innovative features to complement its performance and enhance its convenience.

Comfort
• Deluxe Comfort Grip Handle allows the user to control the entire machine without ever having to reach to control the settings on the canister.

Beauty
 3D Velvet Bumper wraps around the vacuum at various heights to protect furniture, walls and the vacuum itself from nicks and bumps in the event of minor collisions.
 Illuminated Parking System improves visibility for storage of the wand and floor tool. 

Powerful
• Standard SEB 236 Powerbrush which is ideal for medium to high-pile, plush and delicate carpeting, offering maximum maneuverability and versatility as it is complete with a swivel neck and five level height adjustments.

Efficient
• Automatic Setting adjusts to maintain the appropriate level of suction for every surface, the UniQ only uses the amount of power required without a compromise in performance for perfect cleaning results.
• Silence System Plus utilizes integrated insulation to encapsulate a powerful 1,200 watt Miele Vortex motor making the UniQ exceptionally quiet.

About Miele Vacuum Cleaners
Miele vacuums are known for legendary performance, advanced filtration and brilliant design, setting the standard for floor care and cleaning worldwide. Miele’s long heritage of vacuum innovations dates back 85 years to the use of Bakelite as a sound dampener in 1927, stunning fashion colors in the 1960s,  the advent of convenient integrated tools in1971 and to the world’s first HEPA-certified vacuums in the 1990s.

Throughout the century, these award-winning advances have established Miele as the “must have” status vacuum – hailed as “so smart it could start its own Mensa chapter." Beyond the aforementioned accolades, design awards and sleek good looks, Miele continues to focus on making vacuuming easier through patented new technologies like the S7 SwivelNeck™ as well as longer cords, automatic flooring sensors, powerful Vortex Motor System™ and silence settings. Miele’s passion for quality and innovation has resulted in a vacuum that excels not only in cleaning performance, but also in the area of filtration.

According to recent independent tests, there’s no other vacuum that removes dust, dirt and allergens as efficiently as a Miele canister or upright. Miele’s unique combination of AirClean FilterBag™, HEPA filter and Sealed System® design is 99.99+% effective in capturing lung-damaging particles. The key to this design is its hygienic self-closing AirClean FilterBag™ whose revolutionary multi-ply filtering material helps homeowners dispose of the captured particles without coming in contact with them. For more information, visit http://www.airtruth.com.

About Miele
Founded in Germany in 1899 with a single promise of Immer Besser, a phrase meaning Forever Better, Miele has dynamically grown to become the world’s largest family-owned and operated appliance company with more than 16,600 employees, 12 production facilities and representation in nearly 100 countries. As a premium appliance brand represented on all continents, Miele is steadfastly committed to the highest quality, performance and environmental standards.  Miele’s range of exceptional consumer appliances includes: vacuum cleaners; laundry systems; rotary irons; dishwashers; built-in convection, speed and steam ovens; cooktops; ventilation hoods; refrigeration; wine storage and espresso/coffee systems.

Additionally, Miele Professional (the commercial product division) offers dishwashers, washing machines, tumble dryers and rotary irons for commercial use as well as washer-disinfectors for medical, dental and laboratory applications. To enhance your experience and learn more about Miele, visit http://www.mieleusa.com, find us on Facebook at www.facebook.com/mieleus, watch us on www.youtube.com/mieleus and follow us on Twitter @MieleUSA.

Miele, Inc.

Captions:

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The S8 UniQ Underbody Lights and Illuminated Parking System improves visability and aids in the storage of the wand and floor tool. Photo: Miele

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Foto 1
A velvet clad interior accessory compartment. Photo: Miele

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Deluxe Comfort Grip Handle allows the user to control the entire machine. Photo: Miele

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Foto 3
S8 UniQ with SEB 236 Powerbrush. The flagship of the S8 range.Photo: Miele



Note to the editor: No royalties if Miele is stated as source