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Press Release
No. 003/2013

The Ultimate Canister Vacuum for Pet Owners
The Miele S8 Cat & Dog Vacuum
Princeton, NJ – February 15, 2013 – Following the success of the award-winning Miele S7 Cat & Dog upright vacuum, Miele has introduced the S8 Cat & Dog vacuum - the ultimate canister vacuum for
pet owners.
“According to the 2011/2012 American Pet Products Association survey, 62% of U.S. households own a pet. That’s 72.9 million homes,” said Anthony Delgaudio, Product Manager for Miele. “These homes require a vacuum that stands up to the rigors of everyday cleaning of normal household dust and dirt, but also pet hair, dander and unwanted odors.”
Similar to the S7 Cat & Dog, the S8 Cat & Dog features an Active Air Clean filter and mini turbobrush, both of which are ideal for battling pet hair and odors. The Air Clean filter contains active charcoal to absorb pet odors, while the turbobrush helps to remove pet hair from furniture, stairs and car interiors. When combined with Miele’s patented AirClean FilterBag™ plus Sealed System® the S8 Cat & Dog retains 99.9+% of lung damaging particles and unwanted pet hair and dander inside the machine, not in your home.
Similar to the other vacuums in the S8 series, the S8 Cat & Dog features +/- foot switch controls, a low-noise Vortex Motor™ and a 3D bumper to protect furniture, walls and the vacuum itself from nicks and bumps in the event of minor collisions. Its lightweight skeleton construction and extended cord length makes the S8 Cat & Dog easier to transport up and down stairs and from room to room. Accented with a bright Koi Orange finish, the Miele S8 Cat & Dog is truly the pinnacle of performance and convenience for pet owners.

About Miele Vacuum Cleaners
Miele vacuums are known for legendary performance, advanced filtration and brilliant design, setting the standard for floor care and cleaning worldwide. Miele’s long heritage of vacuum innovations dates back 85 years to the use of Bakelite as a sound dampener in 1927, stunning fashion colors in the 1960s,  the advent of convenient integrated tools in1971 and to the world’s first HEPA-certified vacuums in the 1990s.

Throughout the century, these award-winning advances have established Miele as the “must have” status vacuum – hailed as “so smart it could start its own Mensa chapter." Beyond the aforementioned accolades, design awards and sleek good looks, Miele continues to focus on making vacuuming easier through patented new technologies like the S7 SwivelNeck™ as well as longer cords, automatic flooring sensors, powerful Vortex Motor System™ and silence settings. Miele’s passion for quality and innovation has resulted in a vacuum that excels not only in cleaning performance, but also in the area of filtration.

According to recent independent tests, there’s no other vacuum that removes dust, dirt and allergens as efficiently as a Miele canister or upright. Miele’s unique combination of AirClean FilterBag™, HEPA filter and Sealed System® design is 99.99+% effective in capturing lung-damaging particles. The key to this design is its hygienic self-closing AirClean FilterBag™ whose revolutionary multi-ply filtering material helps homeowners dispose of the captured particles without coming in contact with them. For more information, visit http://www.airtruth.com.

About Miele
Founded in Germany in 1899 with a single promise of Immer Besser, a phrase meaning Forever Better, Miele has dynamically grown to become the world’s largest family-owned and operated appliance company with more than 16,600 employees, 12 production facilities and representation in nearly 100 countries. As a premium appliance brand represented on all continents, Miele is steadfastly committed to the highest quality, performance and environmental standards.  Miele’s range of exceptional consumer appliances includes: vacuum cleaners; laundry systems; rotary irons; dishwashers; built-in convection, speed and steam ovens; cooktops; ventilation hoods; refrigeration; wine storage and espresso/coffee systems.

Additionally, Miele Professional (the commercial product division) offers dishwashers, washing machines, tumble dryers and rotary irons for commercial use as well as washer-disinfectors for medical, dental and laboratory applications. To enhance your experience and learn more about Miele, visit http://www.mieleusa.com, find us on Facebook at www.facebook.com/mieleus, watch us on www.youtube.com/mieleus and follow us on Twitter @MieleUSA.

Miele, Inc.

Captions:

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Foto 1
S8 Cat & Dog with SEB 228 ElectrobrushPhoto: Miele

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The S8 Cat & Dog is the ideal canister vacuum for battling pet hair and odors.Photo: Miele

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Foto 3
+/- foot switch controls Photo: Miele

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Foto 4
The mini turbobrush removes pet hair from furniture, stairs and car interiors.Photo: Miele

Note to the editor: No royalties if Miele is stated as source